About Us

Competitive markets, along with human desire for growth, have led to unimaginable improvements in efficiency. For most companies how and when to sell is the largest uncaptured opportunity. Our mission is to fix this by delivering a platform that automates execution and promotes optiomal strategies.

The founding story

Jason, Jens and John-Paul had spent the last two decades in very different fields: academic research, venture capital and technology companies. They came together over two shared beliefs.

Firstly, revenue management and dynamic pricing is a discipline whose value is not fully understood by most. Secondly, today's platforms and solutions are not even close to capturing the full potential value of their customers.

They founded Pace to change revenue management and help companies be more effective in their distribution and sales. That way, they make better use of resources, generate less waste, and contribute to a better world.

Our Story
January, 2017
The journey begins, the first team is assembled, and the first mission is to build an automated pricing engine for hotels.
December 2017
Pace has gone live with a handful of hotels and has raised a large seed-round to scale up and develop its first solution.
August 2018
The first group signs up on Pace and a fully redesigned customer experience is released.
April 2019
New Year, New Office! Pace moves into a new office to house its team as it grows from 10 to 30 people.
July 2019
Two and a half years of hard work pay off as Pace releases an industry-first: hourly automated adaptive pricing.
March 2020
Three years in the making, Pace now counts Best Western, Accor, a&o, Generator and many more as its customers.

Investors and media coverage

Workcation
Mirage
Tuple
Laravel
StaticKit
Statamic
Statamic
Statamic

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